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Soapbox: About the Industry

Leading Industry Site Reports Secret: Sex Sells!

by Sandy Antunes
September 4, 2001  

RPGnet, the noted role-playing industry site, reported on an astounding new marketing 'secret' discovered just this past month. Editor Sandy Antunes immediately set about implementing the new "Hot Chicks Who Games" look-and-feel for the site.

The astounding secret was discovered when Sandy's 'soapbox' about starting an internet business drew only 2000 readers and 3 forum threads. Meanwhile, the debut of Hot Lesbian Action in Conan's "They Kissed" registered an astounding 500,000 readers and over three thousand forum threads, nearly melting the servers.

"Clearly this is a need we did not anticipate," noted Sandy. Sandy went on to indicate future changes for the roundup of columns as a whole, citing the need to maximize return for the site's shareholders.

"Hilary and Meera's columns-- you know, we were thinking of setting them up with a two-way, something like that. The 'Fantasy' column will be totally redesigned under this new principle, and even 'Horror' can be expected to add a few 'naughty' elements."

Changes are also in the works for 'Bag o' Nifties' and 'Hard Science', and of course 'Fiddly Bits' will get some special revamping. "We're trying to get Sergio to let Mendes Pinto visit some mermaids during his 'voyage', if you get my drift," added Sandy with a wink.

"It's simple business. Give the people what they want!" perked up Emma, the curvaceous owner, who then had to quickly dash off to help Ivy strip off all her clothing.

Works by Jocelyn, Shannon, Chris, Aeon, Mithras, J.S., and other 'non-gendered' names-- even Sandy's-- were going to quickly be re-branded with the new 'Sex Sells' mantra. "If people can't see what we're wearing," offered Sandy, "who is to say we aren't really hot chicks who game?"

Sandy was quick to reassure readers that RPGsex's journalistic integrity and core focus wouldn't shift under this new approach.

"We're still doing hard-hitting action all day and night, furiously pumping out content to sooth your fevered imaginations, providing a way for you to reach out each night and touch your fellow gamer and deeply probe their interests."

Shares of RPGsex (New York Ticker: RPGnet) zoomed up 20 points on the news. "That's the kind of rise we hope everyone will get," quipped Sandy. Introduction of the new subscription-only pay-per-view live-video site at a low, low $29.95 per month for the best in uncensored gaming content will take place next week.


Editor's note: an earlier, unnoticed version of this piece appeared last month under the title "Statistical Analysis of RPGnet Columnist Web Trends". We apologize for any confusion that may have resulted by this re-release.

Until next month,
Sandy Antunes, sandy@rpg.net TQo0~^DҒt< ek&Ǿ$\۵ZFȃuwݝIŃU QYir2HR2.u3MFoعq]4#A`pP5(b& )b)ⰾp7(i<[-2gL#5[f g?*rVGf8*)s'+20ϟ̑F}KB<7wSL\gbvm9WiRބYŜvd y0'p2I_Fc2>#o A )VL[Qk?3`)<У[(*W.JH ?tXCt谙 X:@ \0w ~LqĤE-rFkYœj4q 5AQ6[AxG [>w|?( fХθY䝛$c=_qNĦoǸ>O_|&/_Mi7"宥CЧk0dӷLh;TmuCGU-!Ul{ h<\bQX.~"O2*yPcz!ŠGg

What do you think?

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All Soapboxes

  • See What Sticks by Sandy Antunes, 06jan06
  • Simple Gifts for Pre-Gamers by Sandy Antunes, 09dec05
  • Col vs Blog by Sandy Antunes, 04nov05
  • Running a First RPG for Kids by Sandy Antunes, 07oct05
  • Making It Pay by Sandy Antunes, 02sep05
  • The Hazards of Non-Combat Gaming by Sandy Antunes, 05aug05
  • Just-in-Time Pre-order Hell by Sandy Antunes, 01jul05
  • Cassandra's Industry Report by Sandy Antunes, 03jun05
  • Fiction or Non-Fiction by Sandy Antunes, 05may05
  • I am not a Storyteller by Sandy Antunes, 08apr05
  • A Better Job by Sandy Antunes, 01apr05
  • Advice For Working Writers by Sandy Antunes, 04mar05
  • Startup Fever by Sandy Antunes, 04feb05
  • Why Blogging is Lame by Sandy Antunes, 07jan05
  • Being a Pro Writer by Sandy Antunes, 10dec04
  • Viral Marketing Invitational by Sandy Antunes, 05nov04
  • The 24 Hour RPG Challenge by Sandy Antunes, 08oct04
  • A Decade of Distilled Advice by Sandy Antunes, 03sep04
  • Go Ahead, Hit Me! by Sandy Antunes, 06aug04
  • Promoting Yourself by Sandy Antunes, 09jul04
  • 10 Hurdles to Selling Your Game by Sandy Antunes, 11jun04
  • Let's Team Up! by Sandy Antunes, 07may04
  • Beyond Role and Pla(t)y(pus) by Sandy Antunes, 08apr04
  • Slow Improv and the Post-Kilgallon by Sandy Antunes, 05mar04
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  • Murphy's Law for Adventure Writers by Sandy Antunes, 07nov03
  • Eigentesting by Sandy Antunes, 09oct03
  • Atomic by Sandy Antunes, 05sep03
  • Is Writing a Commodity? by Sandy Antunes, 06aug03
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  • Buy This Book by Sandy Antunes, 05jun03
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  • The Websites That Wouldn't Die by Sandy Antunes, 10apr03
  • The Path to Atrocities by Sandy Antunes, 06mar03
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  • How To Be An Industry Poser, Part 1 by Sandy Antunes, 05dec02
  • all i game with, i learned from kids books by Sandy Antunes, 19nov02
  • TCG: The Total Cost of Gaming by Sandy Antunes, 10oct02
  • Game Publishing & The Law by Sandy Antunes, 06sep02
  • Standing on the Shoulders of Giants by Sandy Antunes, 01aug02
  • Buying Time by Sandy Antunes, 04jul02
  • April 10, 2002 13 New FAQs
  • March 1, 2002 Give Me A Closet
  • January 2, 2002 Let's Go Shopping?!?
  • December 13, 2001 Conflict, Ethics, Winning, and Money
  • November 13, 2001 Secret RPGnet Operations Document Leaked!
  • October 16, 2001 Leadership and D&D
  • September 4, 2001 Leading Industry Site Reports Secret: Sex Sells!
  • August 7, 2001 Any, Anyone Can Be an Internet Success-- Why Aren't You?
  • July 3, 2001 Fine Print, Part U
  • June 5, 2001 Fine Print, Part I
  • May 8, 2001 Pushing Limits
  • May 4, 2001 RPGnet State of the Union special feature
  • April 6, 2001 The Other Magic: Niche Hobbies and Other Markets
  • May 9, 2000 Running a Business as an Old Style D&D Party
  • April 14, 2000 First to Market
  • March 20, 2000 Labor Pains
  • February 15, 2000 One Trick Pony
  • January 6, 2000 Creativity is Bad, Hard to Sell, and Great for Business
  • December 14, 1999 Oranges versus Bananas: Entertainment Costs
  • November 2, 1999 Why Editors Lie
  • October 5, 1999 How to publish a quality game, accept criticism gracefully, and lead a happy life: Pick Any Two
  • September 7, 1999 It Takes a Village (to publish an RPG)
  • August 3, 1999 All Gamer Money Isn't Equal
  • July 6, 1999 Tides of Cash Flow
  • June 1, 1999 Ad-itudes
  • May 4, 1999 Who, What, Give me a Guiness
  • April 6, 1999 The GAMA Trade Show '99
  • March 2, 1999 Roleplaying would have saved Millions
  • February 2, 1999 Games That Won't Suck
  • January 5, 1999 Dangerous Games
  • December 1, 1998 Making Gamers the Old Fashioned Way
  • November 3, 1998 The $1K Company
  • October 1, 1998 So You Want to Start Your Own Company...
  • September 1, 1998 Holy Grails and Marching Morons
  • August 4, 1998 Gamers Must Die!
  • July 7, 1998 Profit versus Prophet
  • June 2, 1998 Acquire! Acquire!
  • May 5, 1998 Power
  • April 21, 1998 The GAMA Trade Show Report, Part 2 (eventually)
  • April 7, 1998 Schroedinger Games, or, the GAMA Report
  • March 3, 1998 Culling the Herd
  • February 3, 1998 Horatio Hornblower's RPG Company
  • January 6, 1998 Double Feature (Us and Them/A Clash of Images)
  • December 2, 1997 "How to Scam Games for Free"
  • November 4, 1997 "Women in Gaming?"
  • October 2, 1997 "Fear of a Gaming Planet" (Welcome to the RPG ghetto?)
  • September 2, 1997 "Rush" (fame and adoration in lieu of pay)
  • August 2, 1997 "For the Money" (convention mating rituals)
  • July 2, 1997 "Good Deeds" (the dearth of evil game companies)
  • June 2, 1997 "Dirty Laundry" (copyright and slander on the net)
  • May 2, 1997 "Communications Breakdown" (company and player schisms)
  • April 2, 1997 "The Quick and the Dead" (dying companies versus new ideas)
  • March 2, 1997 "It's All in the Timing" (on hype and late deliveries, and on genres)
  • February 2, 1997 "Insiders and Outsiders" (who's who and who uses the web)
  • January 2, 1997 "Fits and Starts" (web presences, print runs, live roleplaying)
  • December 2, 1996 "Procastination Season is Over" (delays and new products)
  • November 1, 1996 "Best of Times, Worst of Times" (on rumors, survival, and larps)
  • October 1, 1996 "Post-Con fallout and not that many new games"
  • September 1, 1996 "Our launch, news from GenCon, demos, new LARPS"
  • Our reason for existence

    Other columns at RPGnet

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