OVERVIEW: All Hits are Not Created Equal
- hits versus pages visited
- Visitors = slightly useful
Popular pages versus popular sites (and the "playboy effect")
- pages visited versus visitors
which pages (besides the top page) people hit the most
--> this is your content, where your customers are going
- Nuance
i.e. screen out gifs/jpgs, but galleries _want_ them.
No one method
- People versus Machines
Do you want Load (sysadmin approach) or People/Pages (marketing
approach)?