So, you are preparing your exciting new larp and advertising to recruit players. Going to your larp takes effort (in terms of time and money) so I’d like to know more about it to make an informed choice about whether it provides what I’m looking for. Here is the information I look for when making that decision. Providing nicely flowing flavour text or video is all well and good, and but I also appreciate a nice clear concise statement of it as well.

• Logistics: how many players are expected, how long is the event, what is provided and what a player needs to bring. How much does it cost, and is food included? Where it is (and transport advice) also helps. If I can’t there, I’m not going to.
• Setting & Genre: what point in history or fiction are you setting the larp in? If it’s an original fictional setting, what known setting might be similar too? You might be running a Cthulhu larp, but that doesn’t tell me whether it’s pulp action heroics against the mythos, classic cosmic horror or film noir horror. Even if it’s not based on a particular existing fiction, comparing it to an existing one or three is a straightforward way of doing this.
• Theme: What thematic elements is the larp seeking to explore? This is even more important if I’m going to write my own character, so I can make it reflects that theme(s) in some way.
• Characters: Who is writing them? If players do it, what sorts of concepts are (in) appropriate, and do you want a background to go with it?
• GNS position: Yes, it’s primitive, but so are Newton’s laws of motion and we find those useful. Is your larp aiming to cater / encourage / support competitive gamists, arty narrativists or cause-and-effect simulationsists? While we are at it, is immersion is significant goal or not? If so, what kind of immersion?
• Goal (Journey) or Emotion (Destination) Orientated: Is the larp about characters struggling to reach a goal state, or is it more about accepting the situation as it is and experiencing it? For example if you are running a feudal setting larp, are the players expected to out to challenge the social order, or experience living in it?
• Conflict: What forms of conflict is the larp aiming for? Will problems be solved by use of latex swords, resolving moral dilemmas, social intrigue or internalised personal conflict? What systems / rules are you using to resolve these conflicts?
• Hardcore: Is the larp planning to push people outside their comfort zone, and if so in what way; physically, emotionally or otherwise? Is there a significant chance of players having a traumatic experience? Related to this, is it intended to include challenging content?

Is there anything else you’d like to know?

There we go, simple and straightforward. All you need to do is put that on the website for your larp.